1 definition by paperBRAINS

Top Definition
a cause or charity so over-hyped by media and/or celebrities it makes the general public feel brow beaten, turning them against the cause
The Truth campaign ads for anti-smoking, the cause de celebre, are so preachy they make me want to start smoking.
#celebrities #causes #hype #hypocritical #preachy
von paperBRAINS 29. Januar 2010
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