Wear or see and..
Hear on TV..
Is a product..
Begging.. for your..
2. A pejorative used to malign people who enjoy material luxuries, implying that it's impossible for a person do so without having an unhealthy fixation on them. Usually used as a sour grapes excuse to hate people who can afford more luxuries than one's self.
2. "Ugh, did you see Ted's new BMW with heated leather seats, a GPS navigation system, and a 6-disk CD changer? Anyone who would buy luxuries is obviously a disgusingly shallow and materialistic consumerist."
Otherwise, a desirable practice.