The "European" look associated with the sophisticated European style of clothing. The idea that Europeans dress better is a stereotype that Americans have about Europeans. Some woman like the "euro look" because they believe that European men are well dressed, sophisticated, romantic and exotic.
guy: What kind of men do you like?
girl: I am kinda into the euro look on men.
guy: Why's that?
girl: they all dress so much better than the American men and they're way more sophisticated too.
guy: So you like guys wearin tight pants and scarfs?
girl: No you don't understand, you're just jealous!
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