In California's county of Yolo, west of Sacramento, many residents find it funny that our county's name has come to be a sort of meme of hip lingo. It's hilarious to think that beautiful people in NYC might wear shirts that say "YOLO" in giant letters when we have virtually no special reason to have any great local pride.
In fashionable boutiques in Brooklyn's Williamsburg section, track jackets which read "YOLO" sell for $100; but in Yolo County, California, the Chamber of Commerce lost thousands on a run of Yolo County tee-shirts that failed to spark any consumer interest.
Prices shown in USD.
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